Would I enjoy spending my life on a beach under the sun? Surely, for a week. But in the end, I need to do great work to find fulfillment. Ideally, work that flows.

I find flow when I'm facing challenges and successes in rapid succession. Really both is needed to stay in the flow of maximum productivity. Tools like Textmate, OS X and git provide fast cycles of code, test and deploy. Which is key to quickly jump from challenge to success and back.

Sure, to run a software company we have to manage marketing, sales, contracts, accounting and so on. But what I enjoy is finding those seemingly obvious solutions in interface and database design that ultimatly provide value to our customer and therefor drive our business.

It's not Twitter or some fancy web company monetizing eyeballs. We charge money for software that customers value. With our customers we develop solutions to collect and manage literally billions of measurements. If we can make their work more effective, than that's fulfilling development!

Labels: coding

posted on Thursday, December 31, 2009 link to this post