How I Learned To Stop Worrying And Love Starbucks
Today, I worry no more. Starbucks could turn out beneficial for coffee lovers like myself. Even if I never go to Starbucks.
Measuring by success, Starbucks must do something right. For one thing, they have great coffee. Something not always true with tradional coffeehouses.
But, coffee is not everything. I would not leave my favorite Wiener Cafe even if the coffee is better at Starbucks. But some consumers might. Putting pressure on Wiener Kaffeesieder to improve coffee quality.
Labels: eat+drink, Economics, Incentives
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